When a Great Defense is Your Best Offense

Done in collaboration with DoubeTake Design.

While Johnson & Bell continued to grow in reputation and achievement, their website no longer reflected the caliber of their practice. It lacked modern design, strong functionality, intuitive navigation, and searchability. Importantly, it failed to properly showcase the work of their attorneys, their culture, or their community involvement.

The site’s outdated look and usability gaps posed a risk to client acquisition and brand reputation in an increasingly competitive digital environment.

IDE Interactive was brought in to build the new website from the ground up, collaborating with DoubleTake Design, Inc. to redevelop a digital experience that matched Johnson & Bell’s evolving brand identity and professional excellence.

IDE Interactive delivered a website build that brought DoubleTake Design’s visual concepts to life. With this, we ensured that we added structure, functionality, and strategy to turn design into a digital product. Our contributions included:

UX Strategy & Development Consultation: We collaborated with DoubleTake Designs to ensure all designs were feasible, intuitive, and aligned with best practices for user behavior.

Frontend and Backend Development: From mobile responsiveness to accessibility compliance, we handled all aspects of the build using a scalable and maintainable tech stack.

Custom Tools & Features:

• Lawyer Pages dynamically linked to comprehensive bios.
• Insights Section for firm thought leadership and legal commentary.
• Interactive “Build a Book” Tool, allowing users to export custom firm brochures.
• Dedicated Sections to highlight DEI, women’s initiatives, and community impact.

Technical SEO Foundations: Content structuring and site architecture for improved discoverability

Visual Transformation: The previous Johnson & Bell website was dated, text-heavy, and difficult to navigate. The redesigned site offers:

• A sleek, modern layout that reflects the firm’s professionalism
• Streamlined content organization across attorney and practice pages
• Visually engaging components that showcase the firm’s mission and impact

The new Johnson & Bell website delivers a professional, user-centered experience that aligns perfectly with the firm's values, achievements, and client service philosophy. Key outcomes include:

• A faster, more intuitive site that improves the client journey.
• Improved branding consistency across content, layout, and user flows.
• Easy access to attorney profiles and areas of practice.
• Clear branding and storytelling that aligns with the firm's values.
• Stronger client engagement tools, like the Build a Book feature.
• Showcasing community involvement and diversity initiatives as part of the firm's identity.
• Enhanced digital credibility to support business development.