Assisting Agricultural Practitioners Grow

Providing real-time feedback to Agricultural Practitioners

About Our Client

Advocates For Urban Agriculture is a coalition of urban farms, communities, school gardens, individuals, and businesses working to support and expand sustainable agriculture in the Chicago region. AUA's mission is to educate, endorse good practices, connect, and advocate for policies assisting and helping urban agriculture thrive. Formed in 2002, AUA's community includes more than 2,300 members throughout the Chicago area and beyond.

The Problem

AUA had the vision of sharing its expertise and knowledge. They wanted to provide farm business owners, community gardeners, and those interested in pursuing farming in Chicago with good practices holistically from the standpoint of food safety, grower safety, conservation, and the implied social impacts of urban farms and community gardens, with the goal of harm prevention in mind. AUA needed a tool that could help provide this information, making it accessible to the public.

The Challenge

The main challenge was finding the sufficient medium to best represent a way to capture information to understand better where common pitfalls were in the field and provide a learning opportunity for users who are using it to understand the good practices. The tool also needs to be accessible to users who don't want their information saved and available for users who wish to come back and review their data.

The Solution and Outcome

Our team understood the importance of providing agricultural practitioners and potential practitioners with accurate data and providing the staff with a way of downloading and updating the data as needs changes. We've put together an assessment platform that provides real-time feedback on their selections and results to best account for the vast amount of information that can potentially change.

Each question on the platform is categorized into different categories, with each question having a specific set of feedback and good-to-know knowledge attached to it. As users go through the assessment, their feedback is shown at the end of each category, providing them with good practices and reiterating why it is crucial if they are already performing well.
View The Website
Screenshot of Grown in Chicago login screen.


Select Your Growing Operation

Each growing operation has its own assessment with different and similar questions.
Screenshot of Grown in Chicago select your growing operation screen.
Screenshot of Grown in Chicago's assessment breakdown screen.

Categorized Sections

Different questions are grouped and asked within each assessment related to the growing operation that was selected.

Section Breakdown

Each section of the assessment contains an overview of the upcoming section and a breakdown of the questions.
Screenshot of Grown in Chicago section breakdown screen.
Screenshot of Grown in Chicago multiple choice screen.

Multiple Choice

Each question is a multiple choice question where the user can select one or multiple answers.


At the end of each section, users can select the feedback related to the section they've just taken for recommendations or browse the previous sections.
Screenshot of Grown in Chicago recommendation screen.
This project was done in partnership with Edwin Menacho.
We’d love to hear about your next project and see how we can help out.
Not sure where to begin or already have an idea in mind?
Drop us a call or an email, and we’ll be in touch!
© 2024 IDE Interactive, Inc. All Rights Reserved.