Educating Women through Pregnancy

Empowering all women to thrive both physically and mentally from pregnancy through postpartum.

Our team understood that creating a digital presence for Expecting and Empowered required turning their physical products into digital information. To best understand how to do that, we've gone through a series of processes, collecting data, researching how similar apps display information and interact with their users, and taking a deep dive into who Expecting and Empowered users are and how they interact with the existing product. Through this, we've discovered how active their Facebook community was and wanted to capture this experience through their digital platform.

We've ended up developing a mobile app published to both Google and iOS. Users can not only access and read all of the information from the existing products, but they are also provided with more workouts and digital content that would have never been possible to have done before. The best part is we've created and maintained the sense of community their Facebook community created, allowing users to hold themselves and each other accountable for their workouts and creating a way for them to share their results.

"We have had the absolute pleasure of working with Tony and team on our brand new Expecting and Empowered App! It was quite the undertaking of a project with lots of twists, turns and updates. They all rolled with it every step of the way and truly made our app dreams come true! We have received raving reviews from customers who absolutely love it and we look forward to our continued relationship with IDE Interactive to continue adding programs and improving our app. Thanks IDE!"

- The Team at Expecting and Empowered