Expecting and Empowered noticed several women facing trouble during and after pregnancy due to the lack of knowledge. While the business assisted these women, most of their products were physical such as their Pregnancy Guide
and Postpartum Guide
. They needed a development team to help them move from these physical products to a digital platform, making them easily accessible to a much wider audience.
The main challenge was finding sufficient information and fulfilling research requirements for their existing community. We've carried this out by doing extensive research on existing apps, and the kind of products competitors in the industry had. By understanding how their users used their products and similar apps, the challenge became; how do we design a mobile app that translates all of their products into digital versions and sets them up to track user workouts easily.