Reimagining Innovation for UGN's Automotive Acoustics

Done in collaboration with The Alliance Strategic Group.

To re-establish their Virtual Vehicle demo as a state-of-the-art presentation tool, UGN approached IDE Interactive with a clear set of objectives:

• Modernized Visual Appeal
  A fresh, contemporary design aesthetic that aligns with current digital standards and reflects the innovation behind UGN's products.
  
  
• Enhanced Interactivity & Engagement
  A more immersive experience that encourages users to explore and interact with the demo in a deeper, more intuitive way.
  
  
• Refined User Interface
  Streamlined navigation and an intuitive layout to improve usability and make product discovery effortless.

The older demo allowed users to explore UGN's automotive parts by interacting with a 3D vehicle model. However, it had several limitations that likely led to the redesign request:

• Outdated Visuals
  The graphics were quite basic, lacking realistic textures or refined UI design.
  
  
• Minimal Interactivity
  While clickable, the parts had limited depth—no animation, transitions, or dynamic content.
  
  
• No Audio
  There was no background music, narration, or audio feedback to enhance immersion.
  
  
• Clunky UI/UX
  The interface looked dated and lacked fluid, modern transitions or contextual guidance.

Unity 3D, a leading platform for building interactive, real-time 3D experiences on the web, was at the core of the new solution.

• Cross-platform compatibility ensured a broad reach across devices and browsers.
• Real-time rendering delivered smooth, high-quality graphics that engaged users instantly.
• Scalability allowed the experience to evolve alongside UGN's product line and digital strategy.

IDE Interactive revamped the entire visual and user experience, replacing the dated interface with a clean, intuitive, and modern design:

• A streamlined layout improved navigation and usability.
• Responsive interaction made rotating the vehicle and selecting components fluid and intuitive.
• Visual elements were carefully designed to balance technical clarity with aesthetic appeal.

Recognizing that audio plays a vital role in both NVH solutions and digital engagement, IDE Interactive introduced rich sound elements:

• High-quality background music sets a professional, engaging tone.
• Voice-over narration guided users through the experience, transforming it into a seamless, story-driven journey.
• The audio elements added polish and brought UGN's solutions to life in a dynamic and memorable way.

• Outdated visuals and a clunky interface created friction in product exploration.
• Limited interactivity and the absence of audio left users disengaged.
• Difficulty in leveraging effectively in high-stakes environments like trade shows and client presentations.

• A sleek, modern interface invites users to explore with confidence and ease.
• Integrated audio and guided narration enhance the storytelling and educational value.
• Navigation is intuitive, making it easier for users to discover products and understand their value.

• Stronger Client Engagement
  The immersive design and smooth user experience keep visitors engaged longer, encouraging more profound exploration of UGN's product offerings.
  
  
• Enhanced Sales Enablement
  The new demo has become a go-to tool for sales teams and marketing professionals—helping UGN better articulate product benefits during presentations and pitches.
  
  
• Brand Alignment
  The polished, tech-forward experience now reflects the quality and innovation that define UGN's products—closing the gap between product excellence and digital representation.
  
  
• Positive Internal & External Feedback
  UGN's team has praised the new platform for its clarity, functionality, and aesthetic appeal, while client feedback has highlighted the improved ease of use and value of professional presentation.